The Pitti Filati fashion exhibition is on from Jan 30th to Feb 1st 2008 at Fortezza da Basso, Florence, which is organized by Pitti Immagine and sponsored by the Centro di Firenze per la Moda Italiana.

A total of 103 brands are exhibited in the 23,000-square-meter venue, 24 of which are from abroad, welcoming buyers from all over the world, including Germany, Great Britain, Japan, United States, France, Spain, Hong Kong, Turkey, Holland and Switzerland.

As the world preview of yarns for the knitting industry for the 2009 spring-summer, visitors can easily find many shining points in this edition.

It is a creative stimulus for the fashion business and the avanguard of international fashion. As said by Agostino Poletto, Deputy-General Manager of Pitti Immagine, “The event is the reference for the creatives and designers from the major fashion houses and international fashion brands who come to Florence looking for creative stimuli. Pitti Filati’s leadership position is maintained by constant research that does not stop at yarns for the knitting industry – it has produced a trend laboratory/workshop – the totally unique Spazio Ricerca”.

“Eco-Luxe”, the new concept in luxury, is the key event and an informative and entertaining project at this edition, which puts the focus on the quality and value of natural, ecological and organic yarns in contrast to the stereotyped ideas of “crafty” and rustic. It’s believed to reveal a new concept in luxury and a rapidly growing market niche.

By: Ling Chen
source: http://www.florencenewspaper.it