Sandra Dewi could be the most dazzling star whose eminence rises up like a rocket less than a year and garnered million of fans in a flash. 10 months ago we wouldn’t find her name by googling but today hundreds of blogs, articles, forums, websites dedicated to Sandra Dewi are fetching everything and anything just a fingertip away. It all began from 50 million rupiahs price.
Sandra Dewi was born in a small island Bangka close to South Sumatra. Determined to change her life and not just end as household wife like most of the girls in her place, the village girl went to Jakarta in 2001 to continue studying in London School of Public Relation. Having sort money most of the time, Sandra felt guilty to bother her parent about the matter. Everyday she walked to campus and saw a giant poster of Miss Enchanteur contest with 50 million rupiah grandprize. This brought her a brilliant idea to overcome the financial problem. When the judges asked why she joined the contest, the beautiful eyes girl practically answered she was interested in that 50 million rupiah. And Sandra won the contest. Following Miss Enchanteur, Sandra joined another pageant West Jakarta Tourism Ambassador and she won again. Advertisement and sinetron offers shove her way, but she declined them all because she determined to focus on her studies.
Graduated with high GPA, Sandra worked as a PR promotion in advertising company. However, ‘adventure’ instinct encouraged Sandra to join a modeling contest held by Cosmopolitan magazine in 2006 that brought this church choir girl as the runner-up and to famous director Nia Dinata who was one of the judges and who asked Sandra to join the casting for her next film. It was quiet a shocking experience for Sandra as when came to the casting place she found out her contenders were actresses who have already won Citra (trophy winner from Indonesian Film Festival or the Indonesian “Oscar”). Director Nia Dinata was as surprised as her as she found out the beautiful innocent girl was only a regular employee without any acting experience before. But Sandra’s innocent face and attitude won the casting and she played in Nia Dinata’s next successful film ‘Quickie Express’.
Like the title of ‘Quickie Express’, Sandra’s career boosted expressively. People felt in love with the naïve girl in the film and they wanted her more. This time Sandra decided to accept sinetrons offers, and a stripping sinetron ‘Cinta Indah’ (Beautiful Love) she starred in became the highest rating sinetron ever at the time. Her face shows up in various magazines everyday, heaps of advertisements use her figure, and although she’s not a professional singer, a TV station picked Sandra as the music icon on December 2007. Gazillion of instant fans praise her beautifulness and humbleness. Thanks to her hardcore fans, Sandra wowed in Indonesian Movie Awards 2008 and bagged home Most Favorite Breakthrough Artist for her role in Quickie Express.
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